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Apple fears its new mixed reality headset will be an extremely expensive flop

Not everyone is ready to buy a gadget for $ 3,000, even if it is a novelty from the coolest technology company in the world. But that’s how much the mixed reality headset, which is now being prepared for release at Apple, will cost. Over the past few years, the company has been developing a mixed reality MR headset, but now even the employees involved in this project have begun to have well-founded doubts about its usefulness and demand among the public.

It is expected that Apple will show an expensive novelty during the Worldwide Developers Conference (WWDC) in early summer. The release of the headset can be deployed before the end of this year. Despite the huge number of innovations and opportunities, the device can be a major failure. Even some senior managers doubt its success. At the same time, the development team has already noticeably decreased. Some found the project unpromising and left it, others were asked to do so amid a series of local failures.

Outwardly, the headset resembles ski goggles. Its frame is made of durable and lightweight carbon fiber. It will ship with a case, battery and two 4K displays inside. Also on the body is an external camera for capturing the real world. At the same time, the user has the ability to adjust the “feed of reality” to the device. The video, which shows how a man, during a call to his wife, examines the surrounding sights with her, is impressive.

Apple believes that the headset will not be evaluated immediately, but over several years. It will be addressed primarily to business – artists, designers and engineers. With its help, they will be able to work effectively in three-dimensional space. In addition, entertainment features are also provided – users will have access to exclusive content created by order of Apple by the leading directors of the Dream Factory.


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