hortly after OpenAI released ChatGPT last November, Jeff Maggioncalda, chief executive of online education company Coursera Inc., couldn’t wait to use the technology to see if it could save him time.
He started using the chatbot to draft company letters and notifications, and asked his administrative assistant to do the same for him to draft reply emails. The assistant prompts ChatGPT based on how she thinks Maggioncalda will respond, and Maggioncalda edits the chatbot-generated responses before sending them.
“I spend more time thinking and less time writing,” Maggioncalda said. “I don’t want to be the one who doesn’t use ChatGPT because there are a lot of advantages for those who use it.”
Around the world, business people in industries as diverse as construction, software and entertainment are testing a new frontier: so-called generative artificial intelligence (AI).