More than 200,000 installations were made during the first year of the Zoozavr mobile application
Detsky Mir Group, a multi-vertical digital retailer, announces the results of the Zoozavr mobile application for 2022. In January 2022, Detsky Mir Group announced the launch of a mobile application for Zoozavr, a modern specialized pet store chain. There have been more than 200,000 installs since the launch of the app, and sales through the app have now matched those of the website. This was reported to CNews by representatives of the Detsky Mir Group.
The Zoozavr mobile application currently features more than 20,000 SKUs of popular and exclusive premium, mid-range and economy brands. At the same time, a significant share of the assortment is food, treats, toys and accessories of the company’s own brands : Carnica, Harty, Light Bites, Homzen, Dr. Petzer, Zoozavr, Barbaks.
In addition to everyday goods, the Zoozavr mobile application presents a number of products of the Veterinary Pharmacy category, which can also be ordered and picked up at any convenient Zoozavr store.
Today, Zoozavr is not only an application for making purchases, but also a service for viewing promotions and special offers, tracking orders, as well as a platform for registering your pet with a groomer or veterinarian.
“ Children’s World is a key supplier of gifts and good mood for children and their parents. We strive to make Zoozavr become a platform where any pet owner can find everything they need at an affordable price,” said Natalya Rychkova, Head of the External Communications Department at Detsky Mir Group.
In December 2022, the DM-tech development team (part of the Detsky Mir Group of Companies) updated the app’s visual corporate identity.
“After the official launch of the Zoozavr mobile application, the online marketing team carried out tremendous work on ASO and external promotion of the application, which made it possible to achieve a multiple increase in MAU . This led to a significant increase in the share of mobile applications in the turnover,” said Konstantin Brovka , e-marketing director at Detsky Mir Group.
