Planned new iPhone Ultra won’t interest Russians, expert says

Expert Kuskov: the planned new iPhone Ultra will not interest the Russians because of the high price

MOSCOW, Feb 7 – PRIME . The new iPhone Ultra, which Apple plans to release, will not interest Russians because of the expected price for it above 150 thousand rubles, Denis Kuskov, CEO of the Telecom Daily information and analytical agency, told RIA Novosti.

Smartphone Samsung Galaxy

The expert called the important advantage of the new Samsung smartphones over Apple


On Sunday, Bloomber reported that the American corporation is discussing the expansion of the top lineup of smartphones with the new iPhone even higher class than the Pro and Pro Max. According to the agency, the brand will be called Ultra, and the launch is planned for 2024.

“The price characteristics of the planned iPhone Ultra model in Russia are expected to be quite high, even in relation to prices in the US market. The price of the new model will be somewhere above 150 thousand rubles. Based on this, we can expect low, segmented sales in the domestic market. The model is not will be popular in Russia,” Kuskov said.

The technical characteristics of the planned model will be very different from those already available, which will allow Apple to expand its presence in the premium segment.

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